Diamonds R Forever is a full service fine jewelry store in operation since 1987. For over 25 years, we've combined superior customer service with the latest designs in fine jewelry to give our customers the best overall value in the business.

Our full time non-commissioned staff consists of GIA trained jewelry professionals, Master Jewelers, a Certified Rolex repairman and watchmaker: all ready to assist your every need. Our team can not only help you select the perfect gift for yourself or someone special, but our onsite workshop allows us to help you maintain your pieces for a lifetime. Let us assist you with Insurance Appraisals, Estate Evaluations, Gem Identification, and so much more.

We are a preferred insurance replacement provider for most major insurance carriers such as State Farm, Jewelers Mutual, and Travelers. Let us help you replace your lost or stolen pieces, while we work directly with your insurance carrier.

Our extensive inventory varies from traditional to trendy and consists of in store designs as well as major designer lines. Our jewelry includes famous names such as Roberto Coin, a maker of fine 18K italian jewelry; and Sylvie Collection, a designer of exquisite bridal and fashion jewelry. All of our lines are selected for their beauty, quality workmanship, and value to our customer. We don't sell anything to our customers that we would want to take home ourselves.

Our watch inventory consists of the exclusive Citizen Signature collection of timepieces, ESQ by Movado, our own line of fine swiss DRF watches, and pre-owned Rolexes.

Diamonds R Forever is proud to support our community. We have been supporting our community through partnerships with local schools and non-profit organizations for 25 years. This year we are a proud Partner In Education with Pitner Elementary School. All of our philanthropic efforts this year will be focused on Pitner and it's mission to provide educational excellence to our children."